Strategic Plan - Season 18 (2025-2026)
Objective 1: Increase Audience Attendance
The objective is to increase audience attendance through targeted marketing campaigns, community partnerships, and social media engagement, while organizing events to foster deeper connections with the community. Key results include a 20% increase in attendance, securing five new community partnerships, boosting social media engagement by 15%, and achieving an 85% or higher satisfaction rate audience surveys.
Objective 2: Expand Educational Outreach
The objective is to expand educational outreach by offering workshops, sectionals, and masterclasses for local middle and high school students, while partnering with schools to sponsor student participation in Autumn Winds and BAY Winds. Key results include engaging 250 students, establishing partnerships with 8 schools, and achieving a 90% satisfaction rate.
Objective 3: Diversify Revenue Streams
The objective is to diversify revenue streams through corporate sponsorships, grant applications, fundraising events, and donor cultivation. Key results include a 15% increase in revenue, securing new sponsorships and donors, and enhancing community engagement and brand recognition through targeted initiatives.
Objective 4: Retain & Sustain Musicianship and Performance Quality
The objective is to nurture a high standard of musicianship and performance excellence by supporting the ongoing artistic and professional growth of our ensemble members, fostering a culture of collaboration and respect, and ensuring a meaningful, enriching experience for all performers. By elevating the experience and performance of the ensemble as a whole with challenging repertoire, we are not only preserving the high standards our audiences expect, but also reinforcing our identity as a passionate, professional, and artistically vibrant ensemble that musicians are proud to be part of.